Consumer satisfaction is the biggest motive of every business house - with the advancement of the online video powerhouse YouTube, every major abode desires its share here.
YouTube has become a hub for online videos and even the sporting world is finding it difficult to remain aloof of the lure - It was these very outlets that once sent their lawyers to demand that YouTube remove those copyright-infringing video clips that now themselves demand for their official share.
The National Hockey League was entangled in the YouTube’s video-sharing charm in November last and the next in line is the National Basketball League that fell enticed yesterday (Monday 26 Feb). The contract struck allows the NBA to run a channel on YouTube, that will permit the League and it’s viewers to post the videos of their choice (that will be rated as top ten).
This will give the fans an opportunity for ‘deeper level of interaction’ and to flaunt online with their preferred sport displaying their best moves however at the League’s mercy.
According to reports the NHL channel on the YouTube is ranked 50th amid the thousands on the website - the rapid success is owing to its young, well-educated, tech-savvy fans. Inspite of this, two prominent games in the U.S. the National Football League and the Major League Baseball have the least to do with the YouTube thus far.
The whole thing is a mere gimmick - these Leagues could also do this on their respective sites, but sheer motive of larger audience is what has prompted them to this. How far is it justified still is a question unanswered?
Read: NYTimes
